White papers
Mastering Loyalty Marketing: Insights from the Three-Day CLMP Workshop
In a rapidly evolving business environment, where consumer preferences shift like sand dunes, the Certified Loyalty Marketing Professional (CLMP)...
CLMP™ Workshop Held in Bengaluru 24 Aug 2023
The CLMP ™ Workshop was held in Bengaluru from the 2 nd to the 4 th of August at ITC Windsor under the sponsorship of Capillary Technologies. The...
Are Loyalty Programs Regularly Re-Evaluating Their Value Proposition?
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN...
My lessons from my favourite game!!!
Sports illustrates life’s lessons in a flash, I have put a few of life’s lessons that I attributed to my participation in sports (although I never excelled in it, participation taught me many lessons that helped me and hope will help those who read this) Sports make for a better society and is part of the UN SDG’s – support your children in sports.
Loyalty Programs offer large Enterprises a solution to transition to Customer-Centric structures…
As business moves from Business & brand centric structure to Customer-Centric structures, Loyalty programs offer a seamless solution towards customer valuation, profitability, and customer centricity… the routes are many and the road is not always smooth. Making this transition needs planning and organisational leadership to be involved in directing the journey.
Let’s Talk Loyalty: #66: Loyalty Statistics & Loyalty Programme Performance in India
On World Statistics Day, a group of loyalty marketers in India collated their favourite loyalty statistics to help define what true success looks...
India Health Insurance XP Survey – 2020
PRESS RELEASE Health Insurance Experience In India Has a Long Way To Go: Uncovers Beshak’s Consumer Research Survey ● 33% of all respondents...
How Marketplace Loyalty Programs Should Benefit Buyers and Sellers
Making loyalty programs successful requires knowing how they can help both sides. Here is how marketplace loyalty programs should benefits buyers and sellers.
Editorial Review – Marketing in a Digital & Data World – Walter Vieira & Brian Almeida
Prof Narayan Das of Harvard Business School had this to say about the book “…while focused on the world of start-ups, this book provides executives...
JEWELRY LOYALTY PROGRAMS: A COMPREHENSIVE GUIDE (2020)
"Antavo - the enterprise-grade SaaS loyalty technology provider- took a look at the jewelry industry: a vertical characterized by a strong in-store...
Loyalty Marketers: Get Ready For The Deliberate Consumer
BY CHUCK The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
Here’s how major loyalty programs make hundreds of millions of dollars profit.
BY PHILIP SHELPER A small number of coalition loyalty programs around the world are highly profitable, with their annual billings in the billions and...
Is Your Loyalty Program the Key to Reaffirm Customer Commitment During COVID-19?
ByWise Marketer Staff We are well into the COVID-19 outbreak and at this point, most companies should [hopefully] have a reasonable plan to protect...
Loyalty Program Design & Brand Values
"If I gave you a 1% or 2% or even 5% discount on my services, and that not as a straight price-off, but as points to club over 20 or 50 or even 100...
Loyalty Academy Annual Certification Workshop in Mumbai
We are extremely excited to announce the first ever Certified Loyalty Marketing Professional™ (CLMP) workshop in India scheduled for 22-24 June 2020...
Loyalty in a tech dominated world?
- N Ram The Customer fest Show India 2020 @kamikaze B2B Media How do you build loyalty in a world where your cheese container orders a refill...
Hyper-personalisation begins with Hyper-personalised strategy…
The latest in-thing these days is hyper-personalisation, marketers have now found a great way to increase sales and relevance to customers. AI and...
What ifs….in Loyalty Marketing
https://www.linkedin.com/posts/malaraj63_whatif-loyalty-loyaltymarketing-activity-6623436764344356864-SvDV
Follow the Millennial – From Loyalty Magazine
https://www.loyaltymagazine.com/following-in-millennial-footsteps/
Loyalty Trends 2019
#2019inreview #loyaltytrends #customerexpectations #loyaltymarketing Dec 2019. Time to look back and assess what were the defining...
Recommended Loyalty Reading from The Wisemarketer
https://www.thewisemarketer.com/thought-leadership/best-marketing-books-2019/
The Importance of Customer Research
No, this is not a treatise to support the market research community. It is simply a bald statement of fact about the criticality of keeping in touch...
Returning to basics in a time of VUCA
-- Loyalty Magazine Marketing for start-ups, entrepreneurs and those wanting direction Bengaluru in India hosts the third largest number of start-ups...
Moving on from gloomy past: JetPrivilege loses the jet, gains new identity
The defunct airline's loyalty programme rebrands itself, calls itself InterMiles and gets a new logo as it looks to live down its past -Aneesh...
Which Coalition Loyalty Program will earn you the highest number of Loyalty Points?
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer...
Measurement before Culture is like putting the Cart before the Horse.
In a post a while ago, I talked about Culture-Structure-Measurement or People-Processes-Metrics as the 3 pillars of scaling organisations. As you...
Companies must move away from Points – A HBR View
Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed...
Recycling Loyalty – Ikeas furniture buy-back scheme
Flat-pack juggernaut Ikea is embracing the circular economy with a new national furniture buy-back scheme. The buy-back service allows...
Auto Renewal of Membership? Boon or Bane
#loyaltymarketing #loyaltyprograms #autorenewal #customerconsent #transparency Auto-Renewal of loyalty (or subscription) program memberships. Good or...
Are Loyalty Points Really Dead?
FROM WISE MARKETER, BILL HANIFIN CLMP Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a...
Beyond Points….
Companies must move away from points and rewards Harvard Business Review report finds transactional loyalty wanting The need for companies to...
Is Loyalty in Transition?
HIGHLIGHTS FROM LOYALTY SURGERY UK 2019. A WISE MARKETER ARTICLE The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich...
Desired Brand, Undesired Service
#customerloyalty #brandloyalty #customerservice #customerexperience #touchpointmanagement Why do some of the best brands have the...
Insights from 5 New Loyalty Programs across 6 Countries
FROM WISE MARKETER https://www.thewisemarketer.com/loyalty-strategy/insights-from-5-new-loyalty-program-launches-across-6-countries/ We’ve witnessed...
Value Proposition – One Size does NOT fit all
Mala Raj Loyalty program design is as much a science as an art. Design principles demand that, once you have frozen your objectives and set...
IS CHARITY A FUNCTION OF MONEY OR ETHICS
As our great nation prepares to celebrate the tenth anniversary of Daan Utsav, let me share a small example with a great sense of pride: Less than a...
Can we create true radiance this Diwali?
As millions worldwide celebrate Diwali, it is good time to reflect on what Diwali means and what it can mean for each one of us in our personal...
Jury Representatives
The 12th Edition of Customer Loyalty Summit has announced juries for the 2019 Customer Loyalty Awards. Strategic Caravan International Private...
Points for People awarded Best Use of CSR Initiative Linked to Loyalty at the 12th Customer Loyalty Awards held in Mumbai
Points for People now empowering 130 million members across the country is an innovative not-for-profit platform for loyalty program members to...
Points for People Awarded for Best Use of CSR Initiative at 12th Customer Loyalty Awards
Points for People strongly believes in changing the social narrative to what we as Individuals and consciousness organizations can do for the...
Is Branding Relevant for SMEs?
Here are a few things to think about to reflect branding ideas in your own entrepreneurial venture The Tata as a brand continues to remain...
40 Amazing Customer Loyalty Statistics for 2019
As we close out the second decade of the 21st century, the disruption levels in all aspects of the retail industry have never been higher. The old...
Customer Journey Mapping
The Critical Questions: What, Who, Where, When, Why, and How? CX professionals are hearing a lot about Customer Journey Mapping these days, but with...
Is It Time To Audit Your Customer Experience Transformation?
A customer experience transformation is a lot of work. There are a lot of pieces that must come together — in other words, a lot of foundational...
5 digital customer experience technologies for a winning strategy
A strong digital CX strategy can help improve customer experience, drive revenue and reduce costs. Evaluate these five pillars to help you along your...
The 20 Best Customer Experience Metrics For Your Business
Customer experience is all about customers, but it’s backed up by numbers. Metrics showcase the progress of customer experience initiatives and...
The 2020 Customer Experience
An emerging wave of Digital 2.0 technologies will extend the capabilities of contact centers by enabling digital efficiencies, self-service...
Elevate the Customer Experience Through Timing and Context
Every customer hits a roadblock on their journey at some point, forcing them to make a quick decision. It’s how businesses react to these disruptions...
Building lasting customer loyalty through personalisation: Why CXM is your new best friend
A world-class customer experience is the result of everyone in an organisation working together, knowing business processes inside-out and being in...
Post-purchase experience is a critical step towards customer loyalty
With retailers being the go-to for many customers, it is important to have a good returns policy and personalised service to shop virtually. A young...