Is Loyalty in Transition?

Is Loyalty in Transition?

HIGHLIGHTS FROM LOYALTY SURGERY UK 2019. A WISE MARKETER ARTICLE The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the conference talking about the exciting places that...
Desired Brand, Undesired Service

Desired Brand, Undesired Service

#customerloyalty #brandloyalty #customerservice #customerexperience #touchpointmanagement Why do some of the best brands have the most pathetic customer service? What price Customer Loyalty then? My experiences...
Desired Brand, Undesired Service

Value Proposition – One Size does NOT fit all

Mala Raj Loyalty program design is as much a science as an art. Design principles demand that, once you have frozen your objectives and set priorities, you take steps to arrive at a value proposition. A Value Proposition is a statement of intent. “Join my...