Generating New Ideas. Solving Big Problems
Man-years of Experience
What we do
We work with clients to help them build enduring customer relationships.
We work with them to create customer-centric strategies and implementation plans, and also measure and monitor their effectiveness on an ongoing basis.
Markets are changing all the time. Businesses are making a welcome and conscious shift from customer service to a more holistic view of superior customer experience through the customer journey with the brand. The goal is to build and nurture long-term, enduring relationships with the customer. The more businesses and customers relate to each other, the more mutual loyalty will become a part of the exchange.
We, the founding partners of Strategic Caravan, have spent most of our professional lives developing customer centric strategies for our clients and helping them create customer delight. We have helped co-create some of India’s most remarkable customer strategies for leading brands and pioneering loyalty and CRM programs for end customers, channel partners, influencer segments and employees.
Managing Partner and Founder
Sometimes, the hardest part is knowing where to begin. Most customer relationship/ loyalty strategies fulfill functional needs. Very few get to what really engages, drives and motivates customers to do something.
At Strategic Caravan we help answer the WHAT, WHY and HOW of customer behaviour. We work with our clients to create tailor-made customer strategies using our 3D methodology. This structures customer strategy development into three phases
Customer Centricity CxO Survey
With Customer Centricity being the new buzzword we speak to CxOs across the world to gauge their views of the concept
Are Loyalty Programs Regularly Re-Evaluating Their Value Proposition?
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN...
Loyalty Programs offer large Enterprises a solution to transition to Customer-Centric structures…
As business moves from Business & brand centric structure to Customer-Centric structures, Loyalty programs offer a seamless solution towards customer valuation, profitability, and customer centricity… the routes are many and the road is not always smooth. Making this transition needs planning and organisational leadership to be involved in directing the journey.