Knowledge center
WHITE PAPERS
THE FUTURE OF LOYALTY REPORT JUNE 2023
June 2023
The Future of Loyalty Report is based on a large-scale survey of over 4000 consumers from
the US, UK, Australia, and India. The findings in the report are based on wide-ranging questions
about consumers loyalty-related behaviours and decisions
The Giving Index
Oct 2020
A study of India’s Giving Behaviour from an analysis of three years of donor data of Points for People
Points for Good
The Giving Index FY 21-22
Sept 2022
A study of India’s Giving Behaviour from an analysis of Five years of donor data of Points
Changing face of loyalty
Feb 2019
We track how loyalty marketing and programs have moved over the years and what we can expect in the future
Loyalty in India Today and Tomorrow
Jan 2018
An in-depth census of Loyalty Programs in India and an understanding of customer perceptions and expectations from Loyalty
Customer Centricity CxO Survey
Feb 2015
With Customer Centricity being the new buzzword we speak to CxOs across the world to gauge their views of the concept
Customer Centricity Readiness Checklist
Sept 2014
A comprehensive checklist for organisations to evaluate how ready they are for Customer Centricity
LINKEDIN POSTS
Are Loyalty Programs Regularly Re-Evaluating Their Value Proposition?
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN...
My lessons from my favourite game!!!
Sports illustrates life’s lessons in a flash, I have put a few of life’s lessons that I attributed to my participation in sports (although I never excelled in it, participation taught me many lessons that helped me and hope will help those who read this) Sports make for a better society and is part of the UN SDG’s – support your children in sports.
Loyalty Programs offer large Enterprises a solution to transition to Customer-Centric structures…
As business moves from Business & brand centric structure to Customer-Centric structures, Loyalty programs offer a seamless solution towards customer valuation, profitability, and customer centricity… the routes are many and the road is not always smooth. Making this transition needs planning and organisational leadership to be involved in directing the journey.
LOYALTY INDUSTRY UPDATES
Mastering Loyalty Marketing: Insights from the Three-Day CLMP Workshop
In a rapidly evolving business environment, where consumer preferences shift like sand dunes, the Certified Loyalty Marketing Professional (CLMP)...
Are Loyalty Programs Regularly Re-Evaluating Their Value Proposition?
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN...
Loyalty Programs offer large Enterprises a solution to transition to Customer-Centric structures…
As business moves from Business & brand centric structure to Customer-Centric structures, Loyalty programs offer a seamless solution towards customer valuation, profitability, and customer centricity… the routes are many and the road is not always smooth. Making this transition needs planning and organisational leadership to be involved in directing the journey.