LOYALTY INDUSTRY UPDATES
Mastering Loyalty Marketing: Insights from the Three-Day CLMP Workshop
In a rapidly evolving business environment, where consumer preferences shift like sand dunes, the Certified Loyalty Marketing Professional (CLMP)...
Are Loyalty Programs Regularly Re-Evaluating Their Value Proposition?
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN...
Loyalty Programs offer large Enterprises a solution to transition to Customer-Centric structures…
As business moves from Business & brand centric structure to Customer-Centric structures, Loyalty programs offer a seamless solution towards customer valuation, profitability, and customer centricity… the routes are many and the road is not always smooth. Making this transition needs planning and organisational leadership to be involved in directing the journey.
India Health Insurance XP Survey – 2020
PRESS RELEASE Health Insurance Experience In India Has a Long Way To Go: Uncovers Beshak’s Consumer Research Survey ● 33% of all respondents...
How Marketplace Loyalty Programs Should Benefit Buyers and Sellers
Making loyalty programs successful requires knowing how they can help both sides. Here is how marketplace loyalty programs should benefits buyers and sellers.
Editorial Review – Marketing in a Digital & Data World – Walter Vieira & Brian Almeida
Prof Narayan Das of Harvard Business School had this to say about the book “…while focused on the world of start-ups, this book provides executives...
JEWELRY LOYALTY PROGRAMS: A COMPREHENSIVE GUIDE (2020)
"Antavo - the enterprise-grade SaaS loyalty technology provider- took a look at the jewelry industry: a vertical characterized by a strong in-store...
Loyalty Marketers: Get Ready For The Deliberate Consumer
BY CHUCK The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona...
Here’s how major loyalty programs make hundreds of millions of dollars profit.
BY PHILIP SHELPER A small number of coalition loyalty programs around the world are highly profitable, with their annual billings in the billions and...
Is Your Loyalty Program the Key to Reaffirm Customer Commitment During COVID-19?
ByWise Marketer Staff We are well into the COVID-19 outbreak and at this point, most companies should [hopefully] have a reasonable plan to protect...
Follow the Millennial – From Loyalty Magazine
https://www.loyaltymagazine.com/following-in-millennial-footsteps/
Recommended Loyalty Reading from The Wisemarketer
https://www.thewisemarketer.com/thought-leadership/best-marketing-books-2019/
Returning to basics in a time of VUCA
-- Loyalty Magazine Marketing for start-ups, entrepreneurs and those wanting direction Bengaluru in India hosts the third largest number of start-ups...
Moving on from gloomy past: JetPrivilege loses the jet, gains new identity
The defunct airline's loyalty programme rebrands itself, calls itself InterMiles and gets a new logo as it looks to live down its past -Aneesh...
Which Coalition Loyalty Program will earn you the highest number of Loyalty Points?
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer...
Companies must move away from Points – A HBR View
Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed...
Recycling Loyalty – Ikeas furniture buy-back scheme
Flat-pack juggernaut Ikea is embracing the circular economy with a new national furniture buy-back scheme. The buy-back service allows...
Are Loyalty Points Really Dead?
FROM WISE MARKETER, BILL HANIFIN CLMP Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a...
Beyond Points….
Companies must move away from points and rewards Harvard Business Review report finds transactional loyalty wanting The need for companies to...
Is Loyalty in Transition?
HIGHLIGHTS FROM LOYALTY SURGERY UK 2019. A WISE MARKETER ARTICLE The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich...
Insights from 5 New Loyalty Programs across 6 Countries
FROM WISE MARKETER https://www.thewisemarketer.com/loyalty-strategy/insights-from-5-new-loyalty-program-launches-across-6-countries/ We’ve witnessed...
40 Amazing Customer Loyalty Statistics for 2019
As we close out the second decade of the 21st century, the disruption levels in all aspects of the retail industry have never been higher. The old...
Customer Journey Mapping
The Critical Questions: What, Who, Where, When, Why, and How? CX professionals are hearing a lot about Customer Journey Mapping these days, but with...
Is It Time To Audit Your Customer Experience Transformation?
A customer experience transformation is a lot of work. There are a lot of pieces that must come together — in other words, a lot of foundational...
5 digital customer experience technologies for a winning strategy
A strong digital CX strategy can help improve customer experience, drive revenue and reduce costs. Evaluate these five pillars to help you along your...
The 20 Best Customer Experience Metrics For Your Business
Customer experience is all about customers, but it’s backed up by numbers. Metrics showcase the progress of customer experience initiatives and...
The 2020 Customer Experience
An emerging wave of Digital 2.0 technologies will extend the capabilities of contact centers by enabling digital efficiencies, self-service...
Elevate the Customer Experience Through Timing and Context
Every customer hits a roadblock on their journey at some point, forcing them to make a quick decision. It’s how businesses react to these disruptions...
Building lasting customer loyalty through personalisation: Why CXM is your new best friend
A world-class customer experience is the result of everyone in an organisation working together, knowing business processes inside-out and being in...
Post-purchase experience is a critical step towards customer loyalty
With retailers being the go-to for many customers, it is important to have a good returns policy and personalised service to shop virtually. A young...
Vogue Australia launches VIP customer loyalty program
Members program is being described as a category-first and promises loyal customers access to discounts, insider content, exclusive member events and...
The Role of a High-Quality App Experience in Driving Customer Loyalty
What are mobile phones? They are mobile supercomputers that are now a critical part of most people on earth, helping them streamline all vital...
Starbucks doubles its loyalty program customers in India in two years
In the last two years, registrations for Starbucks’ loyalty program have doubled from 2,50,000 in 2017 to 5,00,000 now More urban Indians are pushing...
5 must-have loyalty programs for today’s millennials
Be it credit cards, online shopping platforms, retail chain programs, there are many rewards programs in India. Remember how delighted you were when...
Loyalty revolution: It’s time for companies to rethink how they reward customers
Many customers are offered rewards from loyalty points. Yet, the feeling, at times, is somewhere, someone is missing the larger overall point of...
The curious case of loyalty points industry
Preview text - As businesses are now under constant pressure to meet customer expectations with exceptional experiences, they are required to look...