Members program is being described as a category-first and promises loyal customers access to discounts, insider content, exclusive member events and more
Vogue Australia has taken the wrappers off what it’s claiming is a category-first loyalty program providing members with a host of personalised discounts, exclusive offers and access.
The News Prestige Network publication’s new Vogue VIP program is exclusive to subscribers and coincides with Vogue’s 60th birthday this year in Australia. A key program element is the opportunity to join Vogue as a VIP guest at national events, gaining access to pre-sales tickets, parties and shopping nights. Members also have the ability to network with the Vogue community, editors, business mentors and fashion industry notables.
There are also exclusive offers, discounts and competitions being offered, along with insider content, free delivery and complimentary digital edition access. For instance, members will be able to get 20 per cent off tickets to the Australian Ballet’s Sylvia performance.
The first VIP offering will be exclusive access to a Vogue VIP Members Lounge at Vogue’s American Express Fashion Night Out in Melbourne on 29 August and Sydney on 5 September including goodies bag. First insider content, meanwhile, includes a behind-the-scenes look at Sylvia with ballet member, Isobelle Dashwood, along with an interview with Australia actor, Margot Robbie, and her mother, Sarie Kessler.
Source – CMO