Auto Renewal of Membership? Boon or Bane

Auto Renewal of Membership? Boon or Bane

#loyaltymarketing #loyaltyprograms #autorenewal #customerconsent #transparency Auto-Renewal of loyalty (or subscription) program memberships. Good or bad? On the face of it – makes things simpler for the organisation and the member. The dissonance comes with...
Auto Renewal of Membership? Boon or Bane

Desired Brand, Undesired Service

#customerloyalty #brandloyalty #customerservice #customerexperience #touchpointmanagement Why do some of the best brands have the most pathetic customer service? What price Customer Loyalty then? My experiences...
Auto Renewal of Membership? Boon or Bane

Value Proposition – One Size does NOT fit all

Mala Raj Loyalty program design is as much a science as an art. Design principles demand that, once you have frozen your objectives and set priorities, you take steps to arrive at a value proposition. A Value Proposition is a statement of intent. “Join my...
What is your model?

What is your model?

An important question that arises in the early stages of loyalty program design is the PROGRAM MODEL that will suit the best. Here’s a quick look at the options that are out there and see what’s working for each. If a program for Brand A centres...
Art of Leadership vs. Science of Management

Art of Leadership vs. Science of Management

There once was a very famous horse-breeder and racer in Arabia called Ben Hur. He provided fast horses and splendid chariots for the most famous races in the world. He was especially famous for the four-horse chariots. Ben Hur had three sons whom he had...