by Mala Raj | May 26, 2021 | Blog, Linkedin, Loyalty Industry
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN FACT, IF YOU’RE NOT RUNNING, YOU MIGHT BE FALLING BEHIND! Loyalty programs need to constantly reinvent themselves to ensure...
by Brian Almeida | May 21, 2021 | Blog, Leadership, Linkedin
As a lover of sports, I have always been intrigued about the learnings from the sports field and its applications to everyday life experiences. A football match has many life lessons packed into 90 minutes. Here are some of the observations for reflection, whether you...
by Sachin Sawant | May 8, 2021 | Blog, Linkedin, Loyalty Industry, News
As corporates transition from a Brand & Business- centric structure towards a Customer-Centric or retail structure – the impact cuts across the organization functions as we know it, financial reporting (eg by brand/business profitability vs Customer profitability...
by Sachin Sawant | Dec 22, 2020 | Linkedin
On World Statistics Day, a group of loyalty marketers in India collated their favourite loyalty statistics to help define what true success looks like for us in loyalty. Mala Raj is a seasoned loyalty consultant who detailed some broad yet useful benchmarks for what...
by Ashish Merchant | Jun 11, 2020 | Linkedin
“If I gave you a 1% or 2% or even 5% discount on my services, and that not as a straight price-off, but as points to club over 20 or 50 or even 100 transaction to get one free additional transaction, will you shop with me often, and be very loyal to me?”...
by admin | Feb 7, 2020 | Linkedin
We are extremely excited to announce the first ever Certified Loyalty Marketing Professional™ (CLMP) workshop in India scheduled for 22-24 June 2020 in Mumbai! As many of you know, we have been working on this for some time and have been able to secure the appropriate...
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