by admin_intelnxt | Aug 18, 2019 | Linkedin
Shiva has two credit cards and two debit cards. His average spends on each of those cards is around Rs.50000. Since he is enrolled in the loyalty programs on all of them he is earning 500 points on each card. In addition, he is a part of one airline loyalty program,...
by admin_intelnxt | Aug 17, 2019 | Linkedin
So we have a plethora of loyalty programs today – with various combinations of points, rewards, benefits, recognition, privileges etc. A recent loyalty census showed an aggregate of 279.9 million program memberships in India – across 70 programs...
by admin_intelnxt | Aug 16, 2019 | Linkedin
The Jet Airways case is a sad but great case study in many ways, and provides many learnings, despite the sad impact on the many employees suffering the uncertainty. However the reason for this post is to highlight the many issues of corporate governance that have...
by admin_intelnxt | Aug 16, 2019 | Linkedin
A giant e Commerce player with a sterling reputation. A loyal customer An insignificant product with a low-price tag And the much-dreaded word—failure Did the ecommerce player recover from a service failure? Did the loyal customer defect? My story last week...
by admin_intelnxt | Aug 15, 2019 | Linkedin
One question that will invariably get asked by prospects considering a loyalty initiative is, “Will the loyalty programme drive incremental revenue?” Simple as this appears, the question is loaded. And an irresponsible, “Yes!” or...
by admin_intelnxt | Aug 14, 2019 | Linkedin
There is a story about a Chinese saying which goes like this : “May you live in interesting times”. Apparently uninteresting times are filled with peace and prosperity and are hardly exciting to the human soul. Times of tumult, on the other hand, are full...
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