by Mala Raj | Nov 4, 2019 | Blog, Linkedin
#loyaltymarketing #loyaltyprograms #autorenewal #customerconsent #transparency Auto-Renewal of loyalty (or subscription) program memberships. Good or bad? On the face of it – makes things simpler for the organisation and the member. The dissonance comes with...
by admin_intelnxt | Oct 16, 2019 | Blog, Linkedin
#customerloyalty #brandloyalty #customerservice #customerexperience #touchpointmanagement Why do some of the best brands have the most pathetic customer service? What price Customer Loyalty then? My experiences...
by admin_intelnxt | Oct 7, 2019 | Linkedin
Mala Raj Loyalty program design is as much a science as an art. Design principles demand that, once you have frozen your objectives and set priorities, you take steps to arrive at a value proposition. A Value Proposition is a statement of intent. “Join my...
by admin_intelnxt | Aug 21, 2019 | Linkedin
An important question that arises in the early stages of loyalty program design is the PROGRAM MODEL that will suit the best. Here’s a quick look at the options that are out there and see what’s working for each. If a program for Brand A centres...
by admin_intelnxt | Aug 20, 2019 | Linkedin
Customers become loyal, when they stick with you despite temporary inconveniences, or a one-off bad experience, and become prisoners if they stick with you because of lack of options. Trending today are many kinds of loyalty, transaction or mercenary loyalty,...
by admin_intelnxt | Aug 19, 2019 | Linkedin
There once was a very famous horse-breeder and racer in Arabia called Ben Hur. He provided fast horses and splendid chariots for the most famous races in the world. He was especially famous for the four-horse chariots. Ben Hur had three sons whom he had...
Recent Comments