Are Loyalty Points Really Dead?

Are Loyalty Points Really Dead?

FROM WISE MARKETER, BILL HANIFIN CLMP Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared...
Beyond Points….

Beyond Points….

Companies must move away from points and rewards Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now...