by admin | Dec 9, 2019 | Blog, Loyalty Industry
— Loyalty Magazine Marketing for start-ups, entrepreneurs and those wanting direction Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and London in the UK. However, as in other markets, a...
by admin | Dec 4, 2019 | Loyalty Industry
The defunct airline’s loyalty programme rebrands itself, calls itself InterMiles and gets a new logo as it looks to live down its past -Aneesh Phadnis JetPrivilege, the loyalty programme of now defunct Jet Airways, has a new brand identity. The programme has...
by Brian Almeida | Nov 14, 2019 | Blog, Linkedin, Loyalty Industry, News
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer segment, and are positioned with similar brand values. Bundling of complementary products and services is a common and...
by Mala Raj | Nov 11, 2019 | Blog, Loyalty Industry
Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now more of a loyalty determinant than points and...
by admin_intelnxt | Nov 8, 2019 | Loyalty Industry
Flat-pack juggernaut Ikea is embracing the circular economy with a new national furniture buy-back scheme. The buy-back service allows customers to return their old Ikea furniture in exchange for a gift voucher, the Swedish behemoth announced on Monday....
by Mala Raj | Nov 4, 2019 | Blog, Loyalty Industry
FROM WISE MARKETER, BILL HANIFIN CLMP Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared...
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