Beyond Points….

Beyond Points….

Companies must move away from points and rewards Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now...
Is Loyalty in Transition?

Is Loyalty in Transition?

HIGHLIGHTS FROM LOYALTY SURGERY UK 2019. A WISE MARKETER ARTICLE The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the conference talking about the exciting places that...
Beyond Points….

Customer Journey Mapping

The Critical Questions: What, Who, Where, When, Why, and How? CX professionals are hearing a lot about Customer Journey Mapping these days, but with each new wave of ideas, there comes confusion surrounding it. As expert practitioners of journey mapping for over 15...