by admin_intelnxt | Aug 8, 2019 | Linkedin
Would you enthusiastically patronise #apple if it launched a series of apple coffee stores? Conversely, would you buy a #starbucks phone if it launched one? Would you be curious and willing to explore shared working spaces if they were promoted by...
by admin_intelnxt | Aug 7, 2019 | Linkedin
Last week I had posted a brief introduction to the concept of ‘paid loyalty’. If you want to read that post, it is here ‘Paid loyalty’ –like every other idea– comes with its own plus points and challenges. In this post I...
by admin_intelnxt | Aug 6, 2019 | Linkedin
When you walk into a food court, do you typically Buy your fries and Pepsi at the same stall you buy your burger? Choose a stall because they stock Coca Cola (vs. Pepsi) or do you choose the stall because you prefer a Burger King vs. McDonalds (and accept...
by admin_intelnxt | Aug 5, 2019 | Linkedin
How many of us have been plagued repeatedly by those annoying telemarketing calls – especially on a lazy Sunday afternoon, offering you a holiday package or a credit card or a vehicle loan? Sounds familiar?? Here are ten ABSOLUTE TABOOS for telemarketing best...
by admin_intelnxt | Aug 4, 2019 | Linkedin
#loyaltyprograms #loyaltymarketing #redemption #forcedredemption #brandvouchers #saksfirst #carrefourmyclub #harrodsrewards #neimanmarcusincircle #nordyclub There’s something to be said for forced redemption of loyalty currency. Wipes liability off periodically...
by admin_intelnxt | Aug 3, 2019 | Linkedin
This is the third post in a series on Paid Loyalty. If you would like to read the other posts here are the links: Paid loyalty programs- manna from heaven? Paid loyalty programs- part2 – challenges The first post described the nature of paid loyalty programs and...
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