by admin_intelnxt | Aug 13, 2019 | Linkedin
One of my pet peeves. I’m all for automating marketing, making communication timely and precise. My problem is when things get too ‘automated’ and detract from the spirit of the communication. I travel by Uber, get off and my bill gets settled seamlessly....
by admin_intelnxt | Aug 13, 2019 | Linkedin
Creating drill down metrics is a way for organisations to keep it true to its objectives, however a ‘metric only’ driven organisation can often find itself at misplaced outcomes. The human mind is naturally trained to achieve objectives and hence without...
by admin_intelnxt | Aug 12, 2019 | Linkedin
There was a famous training centre in Delhi that produced leading gymnasts for India. Coach Wise had run this training centre for decades and had a reputation of producing talent for the Olympics. A journalist from Mumbai called Ms....
by admin_intelnxt | Aug 11, 2019 | Linkedin
The world has discovered a new marketing mantra- the paid loyalty program. What does a paid loyalty program mean? Who pays whom? Is it the brand owner paying the customer to be loyal to him? But that is what most loyalty programs do, right? The most valuable...
by admin_intelnxt | Aug 10, 2019 | Linkedin
#coalitionprograms #loyaltymarketing #loyaltyprograms #payback #airmiles #successfactors A few critical factors: 1) A value proposition that is LONG TERM, COMPELLING, DIFFERENTIATED- with a deep-rooted purpose and cause. 2) A set of partners that echo the same values...
by admin_intelnxt | Aug 9, 2019 | Linkedin
As we near the 11th edition of the Customer Loyalty Summit in Mumbai, the key question doing the rounds is – is it the end of the road for Customer Loyalty Programs ? The data says NO, customer loyalty is actually growing with a more than healthy rate of growth...
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