by Sachin Sawant | Mar 9, 2026 | News
Brian Almeida, Founder of ‘Points for Good’ , has designed and launched some of India’s most loved loyalty programmes — be it JetPrivilege, Taj Inner Circle, or Shoppers Stop First Citizen Club. Almeida is now trying to channelise loyalty points...
by Sachin Sawant | Aug 22, 2023 | News
The CLMP ™ Workshop was held in Bengaluru from the 2 nd to the 4 th of August at ITC Windsor under the sponsorship of Capillary Technologies. The Workshop is organised yearly by Strategic Caravan to provide participants an opportunity to become a globally recognised...
by Sachin Sawant | May 8, 2021 | Blog, Linkedin, Loyalty Industry, News
As corporates transition from a Brand & Business- centric structure towards a Customer-Centric or retail structure – the impact cuts across the organization functions as we know it, financial reporting (eg by brand/business profitability vs Customer profitability...
by admin | Oct 1, 2020 | Blog, Loyalty Industry, News
Prof Narayan Das of Harvard Business School had this to say about the book “…while focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business...
by Brian Almeida | Nov 14, 2019 | Blog, Linkedin, Loyalty Industry, News
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer segment, and are positioned with similar brand values. Bundling of complementary products and services is a common and...
by admin_intelnxt | Sep 4, 2019 | News
As our great nation prepares to celebrate the tenth anniversary of Daan Utsav, let me share a small example with a great sense of pride: Less than a week ago, our newspapers were filled with citizens from all walks of life pledging to give away half of their wealth in...
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