by admin | Sep 6, 2023 | Loyalty Industry
In a rapidly evolving business environment, where consumer preferences shift like sand dunes, the Certified Loyalty Marketing Professional (CLMP) workshop stood out as a comprehensive guide to understanding the multifaceted world of loyalty marketing. Spanning three...
by Mala Raj | May 26, 2021 | Blog, Linkedin, Loyalty Industry
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN FACT, IF YOU’RE NOT RUNNING, YOU MIGHT BE FALLING BEHIND! Loyalty programs need to constantly reinvent themselves to ensure...
by Sachin Sawant | May 8, 2021 | Blog, Linkedin, Loyalty Industry, News
As corporates transition from a Brand & Business- centric structure towards a Customer-Centric or retail structure – the impact cuts across the organization functions as we know it, financial reporting (eg by brand/business profitability vs Customer profitability...
by admin | Dec 21, 2020 | Loyalty Industry
PRESS RELEASE Health Insurance Experience In India Has a Long Way To Go: Uncovers Beshak’s Consumer Research Survey ● 33% of all respondents were not able to understand the deductions made in claims. ● 53% of the respondents expressed dissatisfaction with the...
by admin | Oct 9, 2020 | Blog, Loyalty Industry
Here’s a question: is Amazon Prime a loyalty program? Loyalty programs are defined as “the ability to identify to recognize and reward high-value customers, with the intent of retaining them and increasing their custom and value to the brand” With that in...
by admin | Oct 1, 2020 | Blog, Loyalty Industry, News
Prof Narayan Das of Harvard Business School had this to say about the book “…while focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business...
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