by admin | Dec 9, 2019 | Blog, Loyalty Industry
— Loyalty Magazine Marketing for start-ups, entrepreneurs and those wanting direction Bengaluru in India hosts the third largest number of start-ups in the world only behind Silicon Valley in the US and London in the UK. However, as in other markets, a...
by Brian Almeida | Nov 14, 2019 | Blog, Linkedin, Loyalty Industry, News
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer segment, and are positioned with similar brand values. Bundling of complementary products and services is a common and...
by Brian Almeida | Nov 13, 2019 | Blog, Linkedin
In a post a while ago, I talked about Culture-Structure-Measurement or People-Processes-Metrics as the 3 pillars of scaling organisations. As you begin to evaluate the experiences with the various brands, the majority of brands seem to be over zealous with the ability...
by Mala Raj | Nov 11, 2019 | Blog, Loyalty Industry
Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now more of a loyalty determinant than points and...
by Mala Raj | Nov 4, 2019 | Blog, Linkedin
#loyaltymarketing #loyaltyprograms #autorenewal #customerconsent #transparency Auto-Renewal of loyalty (or subscription) program memberships. Good or bad? On the face of it – makes things simpler for the organisation and the member. The dissonance comes with...
by Mala Raj | Nov 4, 2019 | Blog, Loyalty Industry
FROM WISE MARKETER, BILL HANIFIN CLMP Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared...
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