by Brian Almeida | Feb 4, 2020 | Blog, Linkedin
The latest in-thing these days is hyper-personalisation, marketers have now found a great way to increase sales and relevance to customers. AI and machine learning are increasingly helping marketers to identify what is the next likely communication the customer should...
by Mala Raj | Jan 16, 2020 | Blog, Linkedin, Uncategorized
https://www.linkedin.com/posts/malaraj63_whatif-loyalty-loyaltymarketing-activity-6623436764344356864-SvDV
by Mala Raj | Jan 6, 2020 | Blog, Loyalty Industry
Following in Millennial...
by Mala Raj | Dec 23, 2019 | Blog, Linkedin
#2019inreview #loyaltytrends #customerexpectations #loyaltymarketing Dec 2019. Time to look back and assess what were the defining trends in customer loyalty marketing – and perhaps these will dictate what we will see in 2020. Here are some that I...
by Mala Raj | Dec 16, 2019 | Blog, Loyalty Industry
Our Latest Top 6 Best Marketing Books for Loyalty Professionals in...
by Mala Raj | Dec 10, 2019 | Blog, Linkedin
No, this is not a treatise to support the market research community. It is simply a bald statement of fact about the criticality of keeping in touch with your customer and ‘knowing’ them beyond the truths that transaction data reveals. Data analysis...
Recent Comments