by Mala Raj | Oct 23, 2019 | Blog, Loyalty Industry
Companies must move away from points and rewards Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now...
by admin_intelnxt | Oct 22, 2019 | Loyalty Industry
HIGHLIGHTS FROM LOYALTY SURGERY UK 2019. A WISE MARKETER ARTICLE The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the conference talking about the exciting places that...
by admin_intelnxt | Oct 15, 2019 | Loyalty Industry
FROM WISE MARKETER Insights from 5 New Loyalty Programs Across 6 Countries We’ve witnessed a rash of new loyalty program launches over the past two weeks, and we could not resist doing some comparison to see if there was an emerging trend or dominant strategy that you...
by admin_intelnxt | Aug 25, 2019 | Loyalty Industry
As we close out the second decade of the 21st century, the disruption levels in all aspects of the retail industry have never been higher. The old world is rapidly giving way to new and emerging ideas, while consumers are enjoying more and more power. Never...
by admin_intelnxt | Aug 25, 2019 | Loyalty Industry
The Critical Questions: What, Who, Where, When, Why, and How? CX professionals are hearing a lot about Customer Journey Mapping these days, but with each new wave of ideas, there comes confusion surrounding it. As expert practitioners of journey mapping for over 15...
by admin_intelnxt | Aug 25, 2019 | Loyalty Industry
A customer experience transformation is a lot of work. There are a lot of pieces that must come together — in other words, a lot of foundational elements that must be in place — in order to successfully transform your brand’s customer experience. I’ve dubbed these...
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