by admin_intelnxt | Aug 18, 2019 | Linkedin
Shiva has two credit cards and two debit cards. His average spends on each of those cards is around Rs.50000. Since he is enrolled in the loyalty programs on all of them he is earning 500 points on each card. In addition, he is a part of one airline loyalty program,...
by admin_intelnxt | Aug 17, 2019 | Linkedin
So we have a plethora of loyalty programs today – with various combinations of points, rewards, benefits, recognition, privileges etc. A recent loyalty census showed an aggregate of 279.9 million program memberships in India – across 70 programs...
by admin_intelnxt | Aug 16, 2019 | Linkedin
The Jet Airways case is a sad but great case study in many ways, and provides many learnings, despite the sad impact on the many employees suffering the uncertainty. However the reason for this post is to highlight the many issues of corporate governance that have...
by admin_intelnxt | Aug 16, 2019 | Linkedin
A giant e Commerce player with a sterling reputation. A loyal customer An insignificant product with a low-price tag And the much-dreaded word—failure Did the ecommerce player recover from a service failure? Did the loyal customer defect? My story last week...
by admin_intelnxt | Aug 16, 2019 | Loyalty Industry
In the last two years, registrations for Starbucks’ loyalty program have doubled from 2,50,000 in 2017 to 5,00,000 now More urban Indians are pushing the demand for American coffee chain Starbucks’ loyalty programme in the country. Starbucks has crossed the half a...
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