by Mala Raj | May 26, 2021 | Blog, Linkedin, Loyalty Industry
HERE’S AN UNDENIABLE TRUTH THAT CAN BE APPLIED TO YOUR CUSTOMER LOYALTY STRATEGY: QUITE OFTEN YOU NEED TO RUN JUST TO STAY IN THE SAME PLACE. IN FACT, IF YOU’RE NOT RUNNING, YOU MIGHT BE FALLING BEHIND! Loyalty programs need to constantly reinvent themselves to ensure...
by Brian Almeida | Nov 14, 2019 | Blog, Linkedin, Loyalty Industry, News
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer segment, and are positioned with similar brand values. Bundling of complementary products and services is a common and...
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