by Mala Raj | Dec 10, 2019 | Blog, Linkedin
No, this is not a treatise to support the market research community. It is simply a bald statement of fact about the criticality of keeping in touch with your customer and ‘knowing’ them beyond the truths that transaction data reveals. Data analysis...
by Mala Raj | Nov 11, 2019 | Blog, Loyalty Industry
Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now more of a loyalty determinant than points and...
by Mala Raj | Nov 4, 2019 | Blog, Linkedin
#loyaltymarketing #loyaltyprograms #autorenewal #customerconsent #transparency Auto-Renewal of loyalty (or subscription) program memberships. Good or bad? On the face of it – makes things simpler for the organisation and the member. The dissonance comes with...
by Mala Raj | Nov 4, 2019 | Blog, Loyalty Industry
FROM WISE MARKETER, BILL HANIFIN CLMP Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared...
by Mala Raj | Oct 23, 2019 | Blog, Loyalty Industry
Companies must move away from points and rewards Harvard Business Review report finds transactional loyalty wanting The need for companies to re-imagine their loyalty programmes has been confirmed by Harvard Business Review, which suggests that experiences are now...
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