by Brian Almeida | May 21, 2021 | Blog, Leadership, Linkedin
As a lover of sports, I have always been intrigued about the learnings from the sports field and its applications to everyday life experiences. A football match has many life lessons packed into 90 minutes. Here are some of the observations for reflection, whether you...
by Brian Almeida | Feb 4, 2020 | Blog, Linkedin
The latest in-thing these days is hyper-personalisation, marketers have now found a great way to increase sales and relevance to customers. AI and machine learning are increasingly helping marketers to identify what is the next likely communication the customer should...
by Brian Almeida | Nov 14, 2019 | Blog, Linkedin, Loyalty Industry, News
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same target audience or consumer segment, and are positioned with similar brand values. Bundling of complementary products and services is a common and...
by Brian Almeida | Nov 13, 2019 | Blog, Linkedin
In a post a while ago, I talked about Culture-Structure-Measurement or People-Processes-Metrics as the 3 pillars of scaling organisations. As you begin to evaluate the experiences with the various brands, the majority of brands seem to be over zealous with the ability...
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