by Ashish Merchant | Jun 11, 2020 | Loyalty Industry
BY CHUCK The long break in spending habits due to Covid-19 will cause customers to re-evaluate their relationship with brands. People in Barcelona are buying a lot more ice-cream lately. From my balcony in the evening, it looks like 2 in 10 are enjoying an ice-cream...
by Ashish Merchant | Jun 11, 2020 | Loyalty Industry
BY PHILIP SHELPER A small number of coalition loyalty programs around the world are highly profitable, with their annual billings in the billions and profits in the hundreds of millions. According to IdeaWorksCompany[1], in 2017, American Airlines generated $3.1...
by Ashish Merchant | Jun 11, 2020 | Loyalty Industry
ByWise Marketer Staff We are well into the COVID-19 outbreak and at this point, most companies should [hopefully] have a reasonable plan to protect their businesses, and in some cases their livelihoods, during this time. But after solidifying the short-term financial...
by Ashish Merchant | Jun 11, 2020 | Linkedin
“If I gave you a 1% or 2% or even 5% discount on my services, and that not as a straight price-off, but as points to club over 20 or 50 or even 100 transaction to get one free additional transaction, will you shop with me often, and be very loyal to me?”...
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