Is Branding Relevant for SMEs?

Is Branding Relevant for SMEs?

Here are a few things to think about to reflect branding ideas in your own entrepreneurial venture The Tata as a  brand continues to remain India’s most valuable brand as per the latest findings by Brand Finance, UK. Tata’s brand value is estimated at $14.2...
Customer Journey Mapping

Customer Journey Mapping

The Critical Questions: What, Who, Where, When, Why, and How? CX professionals are hearing a lot about Customer Journey Mapping these days, but with each new wave of ideas, there comes confusion surrounding it. As expert practitioners of journey mapping for over 15...