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CLMP™ Workshop Held in Bengaluru 24 Aug 2023
The CLMP ™ Workshop was held in Bengaluru from the 2 nd to the 4 th of August at ITC Windsor under the sponsorship of...
Loyalty Programs offer large Enterprises a solution to transition to Customer-Centric structures…
As business moves from Business & brand centric structure to Customer-Centric structures, Loyalty programs offer a seamless solution towards customer valuation, profitability, and customer centricity… the routes are many and the road is not always smooth. Making this transition needs planning and organisational leadership to be involved in directing the journey.
Editorial Review – Marketing in a Digital & Data World – Walter Vieira & Brian Almeida
Prof Narayan Das of Harvard Business School had this to say about the book “…while focused on the world of start-ups,...
Which Coalition Loyalty Program will earn you the highest number of Loyalty Points?
Introduction to Coalition Loyalty Programmes: Coalitions work best when the program partners are all targeting the same...
IS CHARITY A FUNCTION OF MONEY OR ETHICS
As our great nation prepares to celebrate the tenth anniversary of Daan Utsav, let me share a small example with a...
Can we create true radiance this Diwali?
As millions worldwide celebrate Diwali, it is good time to reflect on what Diwali means and what it can mean for each...