Consulting

Challenge

How do you assess the buying behavior and build relationships with your B2B customers? How do you segment them? How do you evolve a rewarding strategy and an optimized beat plan for the Sales executives?

Project Focus Areas

• Development of value proposition, program positioning & branding
• NPS and member satisfaction measurement and improvement
• Campaign solutions – communication calendar, initiatives such as cross sell, upsell specific to the category and the segments
• 3D segmentation model basis share of wallet, size of wallet, consistency
• Behaviour reward triggers to change overall desired behavior
• Analytics – Effective beat management, category analysis, churn model, profitability drivers analysis
• Program model scenarios aligned to business strategy

Challenge

Your customer does not visit your premises. He enjoys your products. But how do you build a relationship using the delivery point?

Project Focus Areas

• Development of parameters & solutions design to identify/profile customers
• Segmentation of the customer base
• Customer analytics to identify customer behavior pre and post the campaign
• Campaign management solution with the customer profile and transaction data provided
• Defining customer-based metrics for measurement, ongoing reporting on the metrics

Challenge

How do you influence the influencer? How do you build and nurture relationships with influencers and transform them into a brand advocate?

Project Focus Areas

• Building a long term relationship with the key health ambassadors
• Program concept design, management, liasioning with creative partner and field partner

Project

Sales team engagement program through Mobile App Technology based solution design aimed at the sales channel to engage with the sales team, motivate it, leverage real time information and measure employee satisfaction

Challenge

How does a technology company delivering tech-augmented cards understand the voice of its customers? And the VOCC?- Voice of the customers’ customers? And then design the card offerings?

Project Focus Areas

• Identify potential lines of persuasion through detailed desk research for credit and debit card customers among various consumer segments
• Implement qualitative research across multiple geographies and consumer segments to enrich, validate and debunk findings from desk research for bank customers
• Validate qualitative findings through quantitative digital research to identify most valued features in new cards and key drivers of persuasion by consumer segment
• Help client leverage findings into a persuasive sales pitch for banks

Challenge

Scenario options for: 1. Loyalty Models 2. Program Design Key Principles 3. Partnerships

Project Focus Areas

• Design the loyalty program
• Customer behavior analysis and program strategy
• Program structure and business rules
• Technology partner selection

Challenge

How do you build continual emotional involvement in a financial transaction? How do you segment customers? And how do you define the parameters for segmenting them?

Project Focus Areas

• Quantification of the incremental customer value being driven by loyalty program members
• Data analytics to eliminate sample selection bias and thus evaluating pre-post membership behaviour for like-to-like member – non member segments
• Supplementing existing program measurement approaches with a more rigorous methodology
• Quantification of the impact of ‘nurturing’ member relationships through the effect of longitudinal communications

Challenge

As a tech platform the emotional aspects tend to be very low. And you want to build a strong relationship with your customers. In addition you want to strengthen the habit of sharing and giving. How can you do all this within the scope of a loyalty program?

Project Focus Areas

• Design the loyalty program keeping in mind fintech offering, competitive forces, and key differentiators. Complete program design with the philosophy of social good at the core and value proposition of “Do good, give for good and reap the good”
• Establish business rules for currency accrual, recognition, benefits, and privileges with personalized rewards catalogues
• Undertake research to understand society and culture of target segments, including a study of Islamic banking and Shariah-compliant practices
• Complete high-level process maps for programme implementation
• Identify potential technology partners

Challenge

Design the Fan Club program

Project Focus Areas

• Consumer expectation analysis and program strategy
• Technology partner selection
• Program structure and activity calendar