Organizations today grapple with the transformation of the marketing function. This function’s role has evolved from forming strategy that purely reacts to customer behavior to creating strategy driven by insights and predictions of customer behavior.
As more and more Customer data gets generated; organizations struggle to meaningfully interpret and use this data for profitable behavior. (read ‘creating value’). The criticality of the function requires organisations to put senior level resources to manage the responsibility of creating value from customer insights. Visionary organisations are beginning to place Customer Metrics and managing Customer strategies at the board level of responsibility.
Customer Caravan is focused on creating customer value through a customer centric program. We assist companies by means of customer performance measurement metrics and consulting on end-to-end implementation strategies, ensuring a profitable return on relationship!