Marketing has changed, but so has business. Remember the days when we thought B2B marketing was boring? Well, retail and consumer marketing is heading the same way. Although I wouldn’t call it boring, I’d say it is becoming more challenging, its B2B to the power of millions and hence more interesting. Technology has changed the scale and dimensions of each of the 6 P’s of
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Hostage customers provide the most valuable insights if you can identify them. Caught between the devil and the deep blue sea, is how I describe the situation of hostage customers. They could be hostages to your locational advantage—compelled to buy from the only nearby source for certain products and services. Call them convenience hostages. Or, they may have signed up for a certain measure
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First there was the ‘Information Age’ and then the ‘Digital Age’ and now it’s the ‘Mobile Age’! Mobiles have totally changed the way we interact with the world and with each other and how we spread and consume information. There is no other communication platform that is so personal, pervasive and is always in proximity with us. And now, it’s becoming the most ‘persuasive’ medium
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For those who know me, my strong belief in the new models of business that are now becoming all pervasive is well known. While this belief still persists, what worries me is the amount of slack creeping into these businesses. So what is worrying me? It is the experience and delivery standards that are now becoming a part of the standard service. This is clearly
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“In the digital world where buyers are in control of self-educating, the marketer’s job is no longer to find leads: it is to help leads find you”. The above quote pretty much sums up the impact social media has. Be it FMCG products, Wellness products, Automobiles or even Healthcare, there is a transition that is taking place out there in the digital world and social
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As I complete another judging assignment, this time for the Loyalty awards in the UK, the difference between leading international programs and those in India come across as pretty stark. Besides the judging one has had the privilege on working on some of the largest and most successful Customer programs in India. With this combined view from the ground level as well as the thirty
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Some staggering facts: Did you know that in a population of 1.26 billion of India , there are 946 million mobile connections and over a 100million have active social accounts.. Health/Wellness related Data culled from Facebook usage suggests that there is a potential to reach 20 million people who are interested in healthcare and wellness topics. According to an Accenture survey conducted in USA among
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Here are the leading themes we can look forward to in 2015 towards building better customer relationships: 1. 2015 – and onwards – will be the years of greater personalisation and higher relevance. Technological advances will make this possible faster and to a greater extent. You will get to know your customers better and better – and technology will enable you to use this information
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Cannes Lions is the most prestiguous global festival to recognize and award the world’s best creative work. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven days of learning, networking and celebration from June 15th to 21st. Each year, eminent members of the global communications industries are invited to Cannes Lions to serve on the juries. They consider
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The best measure of how well you know your customers is the extent to which customer insights is reflected in your business strategies.Where do you stand?
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