Ashish Merchant enjoys direct and interactive marketing. His consulting and marketing efforts in CRM and loyalty initiatives have served brands that include Western Union, Godrej, Metro Shoes and Ranbaxy. In 2013, Ashish co-founded Takato Dry Cleaners – a popular on-demand service that comprises of an order-taking call-centre, a fleet of vans and a centralized garment cleaning facility.
Civil society another area of passion for Ashish. He has served as a volunteer leader on several Aga Khan Development Network Boards and is currently President of the Aga Khan Council for India and the Vice chairman of the Aga Khan Foundation’s National Committee. In 2012, Ashish held the portfolio of MIS on the National Council.
Ashish has a Bachelor’s degree in Commerce from Mumbai University, an MBA with specializations in marketing and computer information systems from the University of Rochester, New York and has completed a programme in Advanced Business Analytics from IIT-Mumbai.