Who we are

Strategic Caravan was established to fulfil an existing need for high level consultative thinking on customer centric strategy (for retail and B2B brands). We strive to bring the “customer strategy” to the forefront of discussion in the boardroom.

The key founders of Strategic Caravan International have launched some of India’s most remarkable customer strategies for leading Brands as well as some pioneer Loyalty and CRM programs, not only for end customers but also for channel partners and employees.

Consulting Partners


Brian Almeida

Brian Almeida

Managing Director and Partner

Brian Almeida has over 26 years of practice in the customer management business. Brian has founded other successful organisations in CRM, Loyalty & Data Analytics. He is a graduate from St Xavier’s College, a post graduate in Management from JBIMS and an alumnus of Harvard Business School.

Peter G. Wray

Peter G. Wray

Consulting Partner

Peter has over 25 years of experience in customer loyalty marketing. His expertise includes but is not limited to, strategic, tactical, operational and IT areas across across all aspects of Customer Loyalty and Data Insight. Peter is the Founder and Chairman of pgw Ltd and loyaltymatters.com. He is a frequent speaker at conferences and workshops on the subject of loyalty and is a Research Associate of Said Business School, Oxford University.

Mala Raj

Mala Raj

Consulting Partner

Mala Raj has over 28 years of experience in Media Planning, Direct Marketing, CRM and Customer Loyalty and Engagement across organisations like Ogilvy, OgilvyOne, Cartesian Consulting and Strategic Caravan. She is a Bangalore University topper and a PGDM alumnus of IIM Bangalore 1984-86.

Kelly Hlavinka

Kelly Hlavinka

Consulting Partner

For over 25 years, Kelly has helped companies increase customer share and maximize customer profitability in the Americas and globally. As an industry-recognized expert in loyalty marketing, Kelly has shared her expertise with the Wall Street Journal, Brandweek and others. Kelly holds a BS degree in Business Management from George Mason University. She is also on The Advisory Board.

Ashish Merchant

Ashish Merchant

Consulting Partner

Ashish Merchant enjoys direct and interactive marketing. His consulting and marketing efforts in CRM and loyalty initiatives have served brands that include Western Union, Godrej, Metro Shoes and Ranbaxy. In 2013, Ashish co-founded Takato Dry Cleaners – a popular on-demand service that comprises of an order-taking call-centre, a fleet of vans and a centralized garment cleaning facility. Civil society another area of passion for Ashish. He has served as a volunteer leader on several Aga Khan Development Network Boards and is currently President of the Aga Khan Council for India and the Vice chairman of the Aga Khan Foundation’s National Committee. In 2012, Ashish held the portfolio of MIS on the National Council. Ashish has a Bachelor’s degree in Commerce from Mumbai University, an MBA with specializations in marketing and computer information systems from the University of Rochester, New York and has completed a programme in Advanced Business Analytics from IIT-Mumbai.

Ramasubramani(Ram)

Ramasubramani(Ram)

Consulting Partner

Ramasubramani(Ram) has more than three decades of experience in brand building and customer engagement. He has conceptualized and implemented programs for Fortune 500 companies across Asia Pacific. His programs have won acclaim from international and Indian institutions. A recognized thought leader in loyalty marketing Ram speaks regularly at industry sessions and has written for several Indian and International magazines. He is one of the experts quoted in The Loyalty Guide. He writes a blog on LinkedIn.He is an alumnus of IIT Chennai and IIM Bangalore.

 

  

Advisory Board


Walter Saldanha

Walter Saldanha

Advisory Board

Walter is currently Chairman & Managing Director of Chaitra Holdings Private Limited. He comes with an in-depth experience in Marketing & Advertising. He had setup AICAR to bridge the gap between academics and practical working experience. He is a true believer of giving back as he keeps himself involved in social causes.

Ranga Iyer

Ranga Iyer

Advisory Board

Ranga is an Advisor to various Companies in the Pharma Industry in the areas of M&A, Collaborations, BD, Business Strategy and has closed 4 acquisition deals till date. He holds a Post Graduate degree in Commerce and MBA in Finance from Bombay University and has also attended Executive Programs in ISB (Hyderabad) and Harvard (USA) .

Luis Miranda

Luis Miranda

Advisory Board

Luis is Senior Advisor at Morgan Stanley Infrastructure and has been involved in setting up 2 world-class companies - HDFC Bank and IDFC Private Equity. He is now involved with various not-for-profits including Centre for Civil Society, SNEHA, University of Chicago and Take Charge. Luis writes a blog on Forbes India and received an MBA degree from Chicago Booth.

Kelly Hlavinka

Kelly Hlavinka

Advisory Board

For over 25 years, Kelly has helped companies increase customer share and maximize customer profitability in the Americas and globally. As an industry-recognized expert in loyalty marketing, Kelly has shared her expertise with the Wall Street Journal, Brandweek and others. Kelly holds a BS degree in Business Management from George Mason University. She is also on The Advisory Board.

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