Rajat Sethi, Partner, Strategic Caravan, to be a Jury at the Cannes Lions Festival, 2014
Cannes Lions is the most prestiguous global festival to recognize and award the world’s best creative work. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven days of learning, networking and celebration from June 15th to 21st. Each year, eminent members of the global communications industries are invited to Cannes Lions to serve on the juries. They consider and award all the work that is entered into the Festival. To make sure that each piece of work is evaluated in an independent manner, the Festival follows a rigorous jury selection procedure. Once the nominations are all in, Cannes Lions selects the judges, ensuring that each jury contains an even balance of members from around the world, from each gender and from a representative spread of agencies – independents and from networks. It is a matter of great pride for India and for Strategic Caravan that Rajat has been selected as the jury from India for the Lions Direct awards.