Our Work Defines Us

Client : Fortune 500 Indian Company

Project : Enterprise Loyalty Solution & Strategy Roadmap

  • Design of Program structure, Financial and Organizational structure
  • Development of Value proposition
  • Creation of Customer One View roadmap
  • Strategy and roadmap to leverage Customer asset across 3 Business divisions
  • Program strategy
  • Insights Roadmap
  • Implementation plan

Client : Global Fortune 100 retail B2B

Project : Loyalty program construct design for members + Business Analytics

  • Development of Value proposition, Program Positioning & Branding
  • 3D segmentation model basis Share of Wallet, Size of Wallet, Consistency
  • NPS and Member Satisfaction Measurement and Improvement
  • Behavior reward triggers to change overall desired behavior
  • Campaign solutions – communication calendar, initiatives such as cross sell, upsell specific to the category and the segments
  • Program Model Scenarios aligned to Business Strategy
  • Analytics – Effective Beat Management, Category Analysis, Churn Model, Profitability Drivers analysis

Client : Global Money Transfer leader

Project : Member valuation for the loyalty program

  • Quantification of the incremental customer value being driven by loyalty program members
  • Supplementing existing program measurement approaches with a more rigorous methodology
  • Data analytics to eliminate sample selection bias and thus evaluating pre-post membership behavior for like – to – like member – non member segments
  • Quantification of the impact of ‘nurturing’ member relationships through the effect of longitudinal communications
  • Recommendations on future levels of member & communications investment

Client : Consumer durables company in the health space

Project : Influencer Advocacy Program

  • Building a long term relationship with the key health ambassadors
  • Program concept design, management, liasioning with creative partner and field partner

Project : Sales team engagement program through Mobile App

  • Technology based solution design aimed at the sales channel to engage with the sales team, motivate it, leverage real time information and measure employee satisfaction

Client : Leading QSR chain

Project : Customer Strategy for Home Delivery Business

  • Development of parameters & solutions design to identify/profile
  • Segmentation of the customer base
  • Campaign management solution with the customer profile and transaction data provided
  • Customer analytics to identify Customer behavior pre and post the campaign
  • Defining Customer based metrics for measurement, ongoing reporting on the metrics

Client : India’s Largest Philanthropic Trust

Project : Strategy Design for Impact Measurement at Household Level

  • Application of Customer marketing techniques to developmental sector
  • Solution enabling Monitoring at individual and household level which is currently at project level and geographical level
  • Data architecture design enabling creation of IT infrastructure that can be scaled up across all the regions