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Rajat Sethi, Partner, Strategic Caravan, to be a Jury at the Cannes Lions Festival, 2014


Cannes Lions is the most prestiguous global festival to recognize and award the world’s best creative work. Cannes Lions is where 12,000 people from 94 countries come together to be inspired by seven days of learning, networking and celebration from June 15th to 21st. Each year, eminent members of the global communications industries are invited to Cannes Lions to serve on the juries. They consider…

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Seven loyalty trends to track in 2014


Consumers have more options than ever and factors like better service, lower prices or innovative products have become the norm rather than differentiators. Plus, technology has become a dramatic enabler when it comes to consumer choice. Here are seven customer-retention trends that can help …

Integration within ad agencies: Fact or fiction?


How easily we promise ‘integration’ to our clients and how often words like ‘synergy’ and ‘seamless coordination’ are used in our new biz pitches.      For me, there is often a hollow ring to these words, and I fear clients will feel we are perpetuating a myth …

Jury notes from Cannes: Captivate your audience


See all of Campaign Asia-Pacific’s Cannes coverage here, and visitCampaign@Cannes for round-the-clock festival coverage by our entire international team.      I arrived at Cannes on 9 June to a warm and sunny welcome and got down to judging the same day. The Lions Direct awards has …

Cannes lessons: How Asia can do better in Direct


On 16 June, the awards ceremony was held for Lions Direct at the Palais des Festivals and the best work was justifiably rewarded with metals. I was personally disappointed that there were not too many winners from Asia in the Direct Marketing category. Asia only won 2 Silver (India) and 4 …

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