October 2014
Seven loyalty trends to track in 2014

Consumers have more options than ever and factors like better service, lower prices or innovative products have become the norm rather than differentiators. Plus, technology has become a dramatic enabler when it comes to consumer choice. Here are seven customer-retention trends that can help …

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Oct
2014
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Integration within ad agencies: Fact or fiction?

How easily we promise ‘integration’ to our clients and how often words like ‘synergy’ and ‘seamless coordination’ are used in our new biz pitches.      For me, there is often a hollow ring to these words, and I fear clients will feel we are perpetuating a myth …

17

Oct
2014
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Jury notes from Cannes: Captivate your audience

See all of Campaign Asia-Pacific’s Cannes coverage here, and visitCampaign@Cannes for round-the-clock festival coverage by our entire international team.      I arrived at Cannes on 9 June to a warm and sunny welcome and got down to judging the same day. The Lions Direct awards has …

17

Oct
2014
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Cannes lessons: How Asia can do better in Direct

On 16 June, the awards ceremony was held for Lions Direct at the Palais des Festivals and the best work was justifiably rewarded with metals. I was personally disappointed that there were not too many winners from Asia in the Direct Marketing category. Asia only won 2 Silver (India) and 4 …

17

Oct
2014
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Is Customer Loyalty Dead?

As Indians, we have all been brought up with the concept that loyalty is a strong Indian virtue and being loyal to your friends, families, associates…is something which we pride ourselves on and something which also seemingly differentiates us from the obsessively selfish ‘western world’.Even when it comes to Brand loyalty, consumer insight studies have always demonstrated this attribute in our interactions with consumer Brands…if

17

Oct
2014
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October 2014

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